...The experiments are being seeded through various channels and are live on rolighetsteorin.se, with English versions to appear soon on thefuntheory.com. A contest also encourages visitors to upload their own applications of The Fun Theory. A prize of 2500 Euros will go to the creator of the winning experiment, decided on by a panel Swedish experts in behavioral science and environmental issues.
As for the carmaker's own contribution, "Volkswagen's answer to the theory will be presented at a later stage on a separate website amongst other media," says Dahlqvist. "The site will display their whole range of environment technologies and cars—many, many fun ways to do something for the environment."...
Original entry here.
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